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Austin, Texas
USA

512-693-7807

From cutting-edge social media guidance to traditional print services, we offer sophisticated marketing tailored for small business entrepreneurs.

WHAT IS "CONTENT"? 

 "Content" is the marketing industry term for all the original human thoughts that make social media platforms worthwhile, like clever sentences, delightful diagrams, and funny or helpful videos. Ironically, because of incredible technology, businesses need incredible amounts of things that only human brains - creative, linguistic, intuitive - can craft. Without strategic content telling your brand's story, all the social media networks in the world won't be able to grow your business.

 

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My Immigrant MBA

My parents were pretty heartbroken that I decided not to go to MBA school after being accepted at UT McCombs. Due to the high cost of business school, I nervously decided to start my first business without it. To my delight, it turns out that everything I needed to know, I already learned growing up as a first generation American.

Happy Valentine's Day to Someone You Disagree With

Ivy Le

We've heard a lot about echo chambers in the last few months, but what can you do to be sure you're seeing more perspectives?

Facebook's algorithm learns what to show in your timeline largely based on which friends you interact with. When you add a new friend, for example, Facebook will start showing you a lot of that person's content. If you "like" a lot of it, you'll see more; if you scroll right past it, you'll eventually see less. During periods of intense political posting, we may even decide to "hide" someone's feed altogether, but the algorithm will go beyond just hiding that one person's posts. Platforms like Facebook or Google can piece together that person's political views as well as yours based on our web habits and will start to filter out nearly all posts that share the same ideologies as the profile you hid.

This Valentine's Day, tell those algorithms something different. 

Reach across the aisle with these Valentines. Post one of these images on your own wall and tag people you know might disagree with your politics - and they'll start to see more of your posts. Post one of these images on their wall, and you'll start to see some of their posts, too! 

Want to learn more about breaking through the echo chamber? Sign up to join the email list. Send us a note if you want to learn more about our course on political persuasion. 

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Would you like to inquire about our training on bipartisan messaging and social media training? Tell us about your organization.

Happy New Year from 9Terrains!

Ivy Le

Horoscopes say the Year of the Goat should be a calm year, which is good for business. Stability frees up time to take care of strategic things like holding out for the right hire, going after your dream client, or updating your brand. 

We believe a thoughtful, authentic brand can help you achieve goals like attracting great candidates and standing out to customers. Sometimes, prospective clients come to us just wanting a logo or a tagline that encapsulates the unique features of their product- but a brand is more than those.

Your brand is the promise you make about the experience people will have doing business with you.

The fact is that many, many other organizations offer the same products or services (or for you non-profits, work toward the same causes) you do. There are literally thousands of other agencies that offer social media strategy, brand identity, print and content marketing services just as 9Terrains does! THOUSANDS. 

But you do what you do in a way that only you could do. Ask yourself what that is that makes you unique. Better yet, ask your customers. Then, take the time this year to infuse it throughout your brand. Reimagine the way you represent your brand throughout the sales process. You'll get more sales being you! Reinvent the way you service your customers! They'll rave to others about their memorable experience. Redesign your website or your business cards. You'll be so proud, you can’t wait to show them to people. 

Take this year of the goat by the horns, and our traditional new years wish for your prosperity will certainly come true: may you see money flow in like water!

Publishing on LinkedIn: 9T Keeps Ahead

Ivy Le

We’re excited to announce that 9Terrains founder Ivy Le has just become one of the first members to publish on LinkedIn! This privilege was previously limited to about 500 very high-profile professionals like Bill Gates, Richard Branson, and Deepak Chopra, the most prominent leaders in their respective industries around the world.

LinkedIn announced in February that it would expand the publishing platform to members slowly. Today just a fraction of the network’s 300 million users worldwide have the ability to publish long-form posts. This content becomes part of each member’s profile and allows them to build up followers outside their personal networks.

As we write this, Ivy has more than 850 followers less than 2 days after her first post. Most importantly, we’ll have learned a lot by doing by the time this LinkedIn platform is available to your company.

She will be sharing her expertise in the marketing industry, including social media, content marketing, and cause marketing, so make sure to follow her posts here.