Horoscopes say the Year of the Goat should be a calm year, which is good for business. Stability frees up time to take care of strategic things like holding out for the right hire, going after your dream client, or updating your brand.
We believe a thoughtful, authentic brand can help you achieve goals like attracting great candidates and standing out to customers. Sometimes, prospective clients come to us just wanting a logo or a tagline that encapsulates the unique features of their product- but a brand is more than those.
Your brand is the promise you make about the experience people will have doing business with you.
The fact is that many, many other organizations offer the same products or services (or for you non-profits, work toward the same causes) you do. There are literally thousands of other agencies that offer social media strategy, brand identity, print and content marketing services just as 9Terrains does! THOUSANDS.
But you do what you do in a way that only you could do. Ask yourself what that is that makes you unique. Better yet, ask your customers. Then, take the time this year to infuse it throughout your brand. Reimagine the way you represent your brand throughout the sales process. You'll get more sales being you! Reinvent the way you service your customers! They'll rave to others about their memorable experience. Redesign your website or your business cards. You'll be so proud, you can’t wait to show them to people.
Take this year of the goat by the horns, and our traditional new years wish for your prosperity will certainly come true: may you see money flow in like water!