Think your salesforce has it rough? Try asking a parent to trust her child's future to you. That's why 9Terrains made this testimonial video for The College Doctor, now live on their homepage.
Especially when the stakes are high, prospects need to know that they're not the first ones to try something.
Companies spend a lot of time convincing investors and journalists their product is "new," "innovative," or "game-changing," but very few customers are out there hoping to be guinea pigs. Think about your own behavior. How likely are you to purchase a product online that doesn't have any reviews yet?
Some make testimonials by asking customers to brag on their behalf, but testimonial videos are more like case studies people will actually take the time to see. If you don't have one yet, it's the very first piece of content to invest in when your budget allows.